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Retail power : monster or mouse? · Study

BookRetail power : monster or mouse?

Paul Farris1992

Book1992

Retail power : monster or mouse?

Paul Farris · Kusum L. Ailawadi

95 citations·0/0 files stored·Marketing Science Institute eBooks

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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1994Are Product Life Cycles Really Getting Shorter?2010Market power and rents in global supply chains 2012Measuring private labels brand equity: a consumer perspective 2015Quality Standards, Value Chains, and International Development 2010Empirical models of manufacturer-retailer interaction: A review and agenda for future research 2012The Impact of Key Retail Accounts on Supplier Performance: A Collaborative Perspective of Resource Dependency Theory 1997Guaranteed profit margins: A demonstration of retailer power 2003Firm size, strategic advantage, and profit rates in US retailing

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Year1992

Typebook

Published1992-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations95

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW657457377

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