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Consumer and Retailer Promotions: Who is Better Off? · Study

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ArticleConsumer and Retailer Promotions: Who is Better Off?

Simon Pierre Sigué2008

Article2008

Consumer and Retailer Promotions: Who is Better Off?

Simon Pierre Sigué

55 citations·0/0 files stored·Journal of Retailing

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1990Sales Promotion: Concepts, Methods and Strategies 2001The Category-Demand Effects of Price Promotions 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity 1999Managing Advertising and Promotion for Long-Run Profitability 1997Vertical Strategic Interaction: Implications for Channel Pricing Strategy 1996Promotional Elasticities and Category Characteristics 2004Do Promotions Benefit Manufacturers, Retailers, or Both?1995Has Power Shifted in the Grocery Channel?

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2019Strategic information management in a distribution channel 2021Pricing model of two-echelon supply chain for substitutable products based on double-interval grey-numbers 2016Cooperative advertising for competing manufacturers: The impact of long-term promotional effects 2010Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination 2020Coupon promotion and its two-stage price intervention on dual-channel supply chain

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2011Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?article · 14 shared references 2019How price promotions work: A review of practice and theorychapter · 10 shared references 2008Advertising strategies in a franchise systemarticle · 8 shared references 2008Sales Promotion Modelschapter · 8 shared references 2010The Dilemma of Pull and Push-Price Promotions☆article · 8 shared references 2009Sales promotions and channel coordinationarticle · 8 shared references

Details

Year2008

Typearticle

Published2008-10-20

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations55

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jretai.2008.09.001

openalex_workW1991934458

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2016

Should companies jointly promote their complementary products when they compete in other product categories?

2011In‐store marketing: a strategic perspective

2018Offline retailers expanding online to compete with manufacturers: Strategies and channel power