Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa · Srini S. Srinivasan · Rajendra K. Srivastava

60 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava, Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption, Journal of Marketing Research, Vol. 34, No. 4 (Nov., 1997), pp. 517-525

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 60 citations exist upstream.

Cited by

2013Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews 2014Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions 2018Scanning for discounts: examining the redemption of competing mobile coupons 2010Online vs. Offline Coupon Redemption Behaviors 2005The different faces of coupon elasticity 2013Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption 2014Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation 2010The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective

Imported from OpenAlex (CC0) — nothing here is generated.