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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
0 references·16 citing·52 second hopsampled
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption (1997)Coupon Attractiveness and Coupon Pronenes…Scanning for discounts: examining the redemption of competing mobile coupons (2018)Scanning for discounts: exami…The impact of personalised incentives on the profitability of customer retention campaigns (2017)The impact of personalised in…Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates (2016)Coupon clipping by impoverish…Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood (2015)Preliminary Evidence for the …Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation (2014)Effects of sales promotion ty…Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions (2014)Economic and utilitarian bene…Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness (2014)Do online discounts and free …Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013)Promotional Marketing or Word…Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption (2013)Antecedents of Coupon Pronene…The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective (2010)The Role of Moderating Factor…Online vs. Offline Coupon Redemption Behaviors (2010)Online vs. Offline Coupon Red…Factors Influencing the Intention to Redeem Coffee Shop Coupons in Korea (2010)Factors Influencing the Inten…Are private label users attractive targets for retailer coupons? (2010)Are private label users attra…Exploring the Factors Affecting the Acceptance of Mobile Coupons in Malaysia (2009)Exploring the Factors Affecti…The different faces of coupon elasticity (2005)The different faces of coupon…Do higher face‐value coupons cost more than they are worth in increased sales? (2005)Do higher face‐value coupons …Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Intermediate microeconomics : A modern approach (2006)Impact of promotions on shopper price comparisons (2011)Influence of coupons on online travel reservation service recovery (2014)Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators (2020)The Theory of Reasoned Action Applied to Coupon Usage (1984)The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)Determinants of Store-Level Price Elasticity (1995)Scientific method and retailing research: A retrospective (2008)Impact of promotions and value consciousness in online shopping behaviour in India (2012)New developments in behavioral pricing research (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Accounting for common method variance in cross-sectional research designs. 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(1988)Coupon redemption behaviour: a Malaysian cross-segment investigation (2014)The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers (2016)Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing (2020)The Strength of Weak Ties (1973)Understanding Attitudes and Predicting Social Behavior (1980)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions (2019)Understanding User-Generated Content and Customer Engagement on Facebook Business Pages (2019)Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk (2021)From Intentions to Actions: A Theory of Planned Behavior (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Service failures after online flash sales: role of deal proneness, attribution, and emotion (2018)Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions (2020)Advances in Consumer Research (2025)Judgment under Uncertainty: Heuristics and Biases (1974)Mental Accounting and Consumer Choice (1985)Moderating Effects of Sales Promotion Types (2015)Cross-cultural examination of the effects of promotional framing on consumers’ responses: A comparison of China and Pakistan (2016)The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study (2020)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups (2013)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)When choice is demotivating: Can one desire too much of a good thing? (2000)Econometric Analysis of Cross Section and Panel Data (2001)How push messaging impacts consumer spending and reward redemption in store-loyalty programs (2021)The Journal of the Academy of Marketing Science at 50: A historical analysis (2022)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Consumer acceptance of online banking: an extension of the technology acceptance model (2004)TECHNOLOGY ACCEPTANCE MODEL AND TRUST IN EXPLAINING CUSTOMER INTENTION TO USE INTERNET BANKING (2019)Technology Adoption Theories and Models (2020)
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  • 2013Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews301 cited
  • 2014Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions48 cited
  • 2018Scanning for discounts: examining the redemption of competing mobile coupons41 cited
  • 2010Online vs. Offline Coupon Redemption Behaviors40 cited
  • 2005The different faces of coupon elasticity38 cited
  • 2013Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption32 cited
  • 2014Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation28 cited
  • 2010The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective24 cited
  • 2010Factors Influencing the Intention to Redeem Coffee Shop Coupons in Korea24 cited
  • 2005Do higher face‐value coupons cost more than they are worth in increased sales?21 cited
  • 2015Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood20 cited
  • 2014Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness19 cited
  • 2010Are private label users attractive targets for retailer coupons?18 cited

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2017
The impact of personalised incentives on the profitability of customer retention campaigns
17 cited
  • 2009Exploring the Factors Affecting the Acceptance of Mobile Coupons in Malaysia16 cited
  • 2016Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates15 cited