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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Grady D. Bruce · Study

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Grady D. Bruce

10 works· latest 2009· 3 institutionscluster: provisional

h-index9

i109

Citations681

Works here10

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Most cited in this library

Product Involvement As Leisure Behavior1984 · 163 citations
Marketing Consumer Services: New Insights1978 · 143 citations
Group Influence and Brand Choice Congruence1972 · 78 citations
THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH1987 · 77 citations
Socially Distant Reference Groups and Consumer Aspirations1971 · 75 citations

Works

10 shown

Exploring the Value of MBA Degrees: Students’ Experiences in Full-Time, Part-Time, and Executive MBA Programs

Journal of Education for Business·2009·1 author

37citations

Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA

Journal of Marketing for HIGHER EDUCATION·2008·2 authors

62citations

Marketers with MBAs: bridging the thinking‐doing divide

Marketing Intelligence & Planning·2006·2 authors

12citations

THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH

Journal of Consumer Marketing·1987·3 authors

77citations

Product Involvement As Leisure Behavior

ACR North American Advances·1984·1 author

163citations

Marketing Consumer Services: New Insights

Journal of Marketing·1978·6 authors

143citations

Quantity and Commitment: An Empirical Investigation

Psychological Reports·1972·2 authors

2citations

Group Influence and Brand Choice Congruence

Journal of Marketing Research·1972·2 authors

78citations

Socially Distant Reference Groups and Consumer Aspirations

Journal of Marketing Research·1971·2 authors

75citations

Purchase Decisions and Group Influence

Journal of Marketing Research·1970·2 authors

32citations