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Candice R. Hollenbeck · Study

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Candice R. Hollenbeck

13 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-3479-2275

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i1013

Citations1,276

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Most cited in this library

Consumers' use of brands to reflect their actual and ideal selves on Facebook2012 · 330 citations
Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study2008 · 204 citations
Consumer Activism on the Internet: The Role of Anti-brand Communities2006 · 186 citations
Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart2010 · 155 citations
An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising2007 · 142 citations

Works

13 shown

Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications

Communication & Sport·2020·5 authors

50citations

Mastering survivorship: How brands facilitate the transformation to heroic survivor

Journal of Business Research·2015·2 authors

13citations

The value of social presence in mobile communications

Service Industries Journal·2015·2 authors

31citations

Consumers' use of brands to reflect their actual and ideal selves on Facebook

International Journal of Research in Marketing·2012·2 authors

330citations

Enhancing Student Learning in Marketing Courses

Journal of Marketing Education·2011·3 authors

43citations

Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart

Consumption Markets & Culture·2010·2 authors

155citations

Not Just a Party in the Parking Lot: An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters

Sport Marketing Quarterly·2009·4 authors·Open access

39citations

E-Collaborative Networks: A Case Study on the New Role of the Sales Force

Journal of Personal Selling and Sales Management·2009·4 authors

14citations

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Journal of Retailing·2008·3 authors

204citations

An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising

Journal of Advertising·2007·3 authors

142citations

Gift giving: A community paradigm

Psychology and Marketing·2006·3 authors

57citations

Consumer Activism on the Internet: The Role of Anti-brand Communities

·2006·2 authors

186citations

A Behavioural Model of Brand Community Member Involvement: A Conceptual Framework and Empirical Results

Journal of Customer Behaviour·2005·2 authors

12citations