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Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study · Study

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ArticleRetail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Candice R. Hollenbeck2008

Article2008

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Candice R. Hollenbeck · Cara Okleshen Peters · George M. Zinkhan

204 citations·0/0 files stored·Journal of Retailing

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Literature, Culture, and Aesthetics

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1995Building Strong Brands 2001Brand Community 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process 1998The Extended Case Method

Cited by

2018Authenticity 2008Extraordinary Experiences through Storytelling 2013Place Attachment in Commercial Settings: A Gift Economy Perspective 2014M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions 2012How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital 2014Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry

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Details

Year2008

Typearticle

Published2008-07-08

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations204

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretai.2008.05.003

openalex_workW1994724433

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