References

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• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
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• 2001Brand Community3,994 cited
• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
• 1998The Extended Case Method2,915 cited
• 1988Authenticity and commoditization in tourism2,725 cited
• 1999The experience economy: work is theatre & every business a stage2,681 cited
• 1974Atmospherics as a Marketing Tool2,541 cited
• 1996‘Building Strong Brands’2,120 cited
• 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
• 2000Learning from Museums: Visitor Experiences and the Making of Meaning1,892 cited
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• 1995