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Mastering survivorship: How brands facilitate the transformation to heroic survivor · Study

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ArticleMastering survivorship: How brands facilitate the transformation to heroic survivor

Candice R. Hollenbeck2015

Article2015

Mastering survivorship: How brands facilitate the transformation to heroic survivor

Candice R. Hollenbeck · Vanessa M. Patrick

13 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Cancer survivorship and care

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1990Researching Lived Experience: Human Science for an Action Sensitive Pedagogy 1988Possessions and the Extended Self 1997Dimensions of Brand Personality 2005Consumer Culture Theory (CCT): Twenty Years of Research 1994Analysis and Interpretation of Qualitative Data in Consumer Research 1981The Meaning of Things 1998The Consumer Society: Myths and Structures

Cited by

2022‘Clap for “some” carers’: Problematizing heroism and ableist tenets of heroic discourse through the experiences of parent-carers 2024Saved by a brand: An odyssey of personal deliverance 2023Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

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Year2015

Typearticle

Published2015-08-12

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations13

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2015.07.022

openalex_workW1478066948

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