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Anita Goyal · Study

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Anita Goyal

9 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-7655-8428

h-index8

i108

Citations477

Works here9

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Most cited in this library

Consumer perception about fast food in India: an exploratory study2007 · 241 citations
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention2022 · 61 citations
Consumer Perceived Associations of Masstige Brands: An Indian Perspective2020 · 40 citations
Role of supplementary services in the purchase of credit card services in India2004 · 32 citations
Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty2021 · 30 citations

Works

9 shown

The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention

Journal of Strategic Marketing·2022·2 authors

61citations

Maximizing customers' lifetime value using limited marketing resources

Marketing Intelligence & Planning·2021·5 authors·Open access

16citations

Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty

Journal of International Food & Agribusiness Marketing·2021·2 authors

30citations

Consumer Perceived Associations of Masstige Brands: An Indian Perspective

Journal of Promotion Management·2020·1 author

40citations

Innovative VLE model for last-mile service delivery in rural India

Social Business·2019·2 authors

0citations

Assessing Economic Literacy of Indian MBA Students

American Journal of Business·2008·4 authors

28citations

Managing perceived risk for credit card purchase through supplementary services

Journal of Financial Services Marketing·2008·1 author

29citations

Consumer perception about fast food in India: an exploratory study

British Food Journal·2007·2 authors

241citations

Role of supplementary services in the purchase of credit card services in India

Asia Pacific Journal of Marketing and Logistics·2004·1 author

32citations