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Managing perceived risk for credit card purchase through supplementary services · Study

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ArticleManaging perceived risk for credit card purchase through supplementary services

Anita Goyal2008

Article2008

Managing perceived risk for credit card purchase through supplementary services

29 citations·0/0 files stored·Journal of Financial Services Marketing

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

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References

1985Problems and Strategies in Services Marketing 1994A Model of Perceived Risk and Intended Risk-Handling Activity 1999Consumer perceived risk: conceptualisations and models 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities 1971Consumer Rankings of Risk Reduction Methods 1983The Marketing Imagination 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability 1985Service Management: Strategy and Leadership in Service Businesses.

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2020Effects of Subjective Norms, Perceived Behavioral Control, Perceived Risk, and Perceived Usefulness towards Intention to Use Credit Cards in Surabaya, Indonesia

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Details

Year2008

Typearticle

Published2008-03-01

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations29

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/palgrave.fsm.4760086

openalex_workW1969957040

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