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H. Rao Unnava

31 works· latest 2020· 2 institutionscluster: provisional

h-index26

i1030

Citations4,393

Works here31

Most cited in this library

Consumer Response to Negative Publicity: The Moderating Role of Commitment2000 · 1,056 citations
Picture-Based Persuasion Processes and the Moderating Role of Involvement1991 · 413 citations
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications2001 · 392 citations
Effects of Self-Referencing on Persuasion1995 · 384 citations
An Imagery-Processing View of the Role of Pictures in Print Advertisements1991 · 297 citations

Works

31 shown

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

Psychology and Marketing·2020·5 authors

34citations

When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships

Journal of Consumer Psychology·2017·4 authors

74citations

Tipping the Purchase With External Cues: Influencing the Behaviors of Ambivalent Consumers with Contextual Primes

The Journal of Marketing Theory and Practice·2016·2 authors

12citations

The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective

Journal of Consumer Research·2016·4 authors

76citations

Ambivalence, Selective Exposure, and Negativity Effect

Psychology and Marketing·2016·2 authors

22citations

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Journal of Marketing Research·2016·4 authors

138citations

Temporal Sequence Effects: A Memory Framework

Journal of Consumer Research·2008·2 authors

69citations

Spillover of Negative Information on Brand Alliances

Journal of Consumer Psychology·2006·2 authors

152citations

Differences in the cognitive accessibility of action and inaction regrets

Journal of Experimental Social Psychology·2005·3 authors

29citations

Exploring Differences in Attitudes Between Light and Heavy Brand Users

Journal of Consumer Psychology·2004·2 authors

19citations

When Competitive Interference Can Be Beneficial

Journal of Consumer Research·2003·2 authors

43citations

The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

Journal of Marketing Research·2001·3 authors

392citations

The Effects of Program-induced Mood States on Memory for Commercial Information

Journal of Current Issues & Research in Advertising·2001·3 authors

40citations

Consumer Response to Negative Publicity: The Moderating Role of Commitment

Journal of Marketing Research·2000·3 authors

1,056citations

Effects of Self-Referencing on Persuasion

Journal of Consumer Research·1995·2 authors

384citations

Consumer evaluation of recycled products

Psychology and Marketing·1995·4 authors

80citations

Reducing Competitive Ad Interference

Journal of Marketing Research·1994·2 authors

63citations

Effects of Repeating Varied Ad Executions on Brand Name Memory

Journal of Marketing Research·1991·2 authors

140citations

Effects of Repeating Varied Ad Executions or Brand Name Memory

Journal of Marketing Research·1991·2 authors

69citations

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Journal of Consumer Research·1991·5 authors

413citations

An Imagery-Processing View of the Role of Pictures in Print Advertisements

Journal of Marketing Research·1991·2 authors

297citations

An Experimental Investigation of the Processes Behind the Country of Origin Effect

Journal of International Consumer Marketing·1991·3 authors

43citations

The Usefulness of Product Warranties For Reputable and New Brands

ACR North American Advances·1991·2 authors

35citations

Self-Referencing

Personality and Social Psychology Bulletin·1989·2 authors

201citations