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Effects of Repeating Varied Ad Executions or Brand Name Memory · Study

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ArticleEffects of Repeating Varied Ad Executions or Brand Name Memory

H. Rao Unnava1991

Article1991

Effects of Repeating Varied Ad Executions or Brand Name Memory

H. Rao Unnava · Robert E. Burnkrant

69 citations·0/0 files stored·Journal of Marketing Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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2018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands 2000Does Your Ad Have Too Many Pictures?2001Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context 2008Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters 2003Does brand name imprinting in memory increase brand information retention?1995Effects of emotion and product involvement on the experience of repeated commercial viewing 2006Brand–Slogan Matching in a Cluttered Environment 1998Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats

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Year1991

Typearticle

Published1991-11-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations69

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3172781

openalex_workW4249953540

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