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Cited by

• 2018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands164 cited
• 2000Does Your Ad Have Too Many Pictures?59 cited
• 2001Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context59 cited
• 2008Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters51 cited
• 2003Does brand name imprinting in memory increase brand information retention?50 cited
• 1995Effects of emotion and product involvement on the experience of repeated commercial viewing44 cited
• 2006Brand–Slogan Matching in a Cluttered Environment44 cited
• 1998Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats42 cited
• 2015Dissociating explicit and implicit effects of cross-media advertising38 cited
• 2011Sponsorship: associating image attributes with specific sports and particular teams37 cited
• 2014The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy35 cited
• 2019Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness34 cited
• 1995Enhancing the Efficacy of Split Thirty-Second Television Commercials: An Encoding Variability Application