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Eugene M. Johnson · Study
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Author
Eugene M. Johnson
6 works
· latest 2013
· 1 institutions
cluster: provisional
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6
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6
Citations
710
Works here
6
69
72
86
89
13
Most cited in this library
A Proposed Model for New Service Development
1989 · 476 citations
New Product Development and Management in Financial Institutions
1989 · 61 citations
Marketing: Concepts and Strategy
1972 · 56 citations
The Sales Manager As a Boundary Spanner: A Role Theory Analysis
2013 · 48 citations
Profitable service marketing
1986 · 42 citations
Works
6 shown
The Sales Manager As a Boundary Spanner: A Role Theory Analysis
Journal of Personal Selling and Sales Management
·
2013
·
2 authors
48
citations
A Proposed Model for New Service Development
Journal of Services Marketing
·
1989
·
2 authors
476
citations
New Product Development and Management in Financial Institutions
International Journal of Bank Marketing
·
1989
·
2 authors
61
citations
Profitable service marketing
·
1986
·
3 authors
·
book
42
citations
Marketing: Concepts and Strategy
Journal of Marketing
·
1972
·
2 authors
·
other
56
citations
Are goods and services different? : an exercise in marketing theory
·
1969
·
1 author
·
book
27
citations