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Profitable service marketing · Study

BookProfitable service marketing

Eugene M. Johnson1986

Book1986

Profitable service marketing

Eugene M. Johnson · Eberhard Eugen Scheuing · Kathleen A. Gaida

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

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1995Internes Marketing als personalorientierte Qualitätspolitik 2009Internal Marketing Practices and Employees' Turnover Intentions in Tourism and Leisure Hotels 1994Interdependenzen zwischen Absatz und Produktion in Dienstleistungsunternehmen und ihre Auswirkungen auf konzeptionelle Fragen des Absatzmarketing 1992Down the slippery slope: Ethics and the technical writer as marketer 2018Lean Service Innovation 2001The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success 2004Vorgehensweisen zur systematischen Entwicklung von Dienstleistungen im Überblick

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Year1986

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Published1986-05-01

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Citations42

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ShelfMarketing and Advertising Strategies

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openalex_workW600338744

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