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Profitable service marketing
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Profitable service marketing (1986)Profitable service marketingLean Service Innovation (2018)Lean Service InnovationInternal Marketing Practices and Employees' Turnover Intentions in Tourism and Leisure Hotels (2009)Internal Marketing Practices …Vorgehensweisen zur systematischen Entwicklung von Dienstleistungen im Überblick (2004)Vorgehensweisen zur systemati…The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success (2001)The Development Activities of…Internes Marketing als personalorientierte Qualitätspolitik (1995)Internes Marketing als person…Interdependenzen zwischen Absatz und Produktion in Dienstleistungsunternehmen und ihre Auswirkungen auf konzeptionelle Fragen des Absatzmarketing (1994)Interdependenzen zwischen Abs…Down the slippery slope: Ethics and the technical writer as marketer (1992)Down the slippery slope: Ethi…Die Betriebswirtschaft (1953)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Internes Marketing als Forschungsgebiet der Marketingwissenschaft — Eine Einführung in die theoretischen und praktischen Probleme (1995)Internes Marketing als Forschungsgebiet der Marketingwissenschaft (1999)Serviceorientierung und Servicekompetenz von Kundenkontakt-Mitarbeitern (2001)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Marketing management: analysis. planning. implementation and control (2000)Service Engineering: Ein Rahmenkonzept für die systematische Entwicklung von Dienstleistungen (2005)A Service Model for the Development of Management Systems for IT-enabled Services (2007)Kundenintegration im Dienstleistungsmanagement — Eine Einführung in die theoretischen und praktischen Problemstellungen (2009)Professional Ethics and Civic Morals. (1958)Some determinants of unethical decision behavior: An experiment. (1978)The Credential Society: An Historical Sociology of Education and Stratification. (1981)Lying: An Experimental Investigation of the Role of Situational Factors (2011)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)New product development practices of urban regeneration units: a comparative international study (2004)Diffusion of Innovations 1 (2019)Intermediate linkages in the relationship between job satisfaction and employee turnover. (1977)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Service Management and Marketing: A Customer Relationship Management Approach (2000)Employee turnover in manufacturing SMEs in Japan: an analysis of the link with HRM practices (2014)EXPLORING THE ROLE OF HUMAN RESOURCE MANAGEMENT PRACTICES TO RETAIN RESORTS' EMPLOYEES (2016)Internal Marketing and its Impact on the Organizational Commitment of Employees in Airlines (2021)The Effect of a Market Orientation on Business Profitability (1990)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)How to Design a Service (1982)Stage-gate systems: A new tool for managing new products (1990)Winning at new products : accelerating the process from idea to launch (2001)
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  • 1995Internes Marketing als personalorientierte Qualitätspolitik75 cited
  • 2009Internal Marketing Practices and Employees' Turnover Intentions in Tourism and Leisure Hotels37 cited
  • 1994Interdependenzen zwischen Absatz und Produktion in Dienstleistungsunternehmen und ihre Auswirkungen auf konzeptionelle Fragen des Absatzmarketing36 cited
  • 1992Down the slippery slope: Ethics and the technical writer as marketer15 cited
  • 2018Lean Service Innovation11 cited
  • 2001The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success11 cited
  • 2004Vorgehensweisen zur systematischen Entwicklung von Dienstleistungen im Überblick11 cited

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