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Are goods and services different? : an exercise in marketing theory · Study

BookAre goods and services different? : an exercise in marketing theory

Eugene M. Johnson1969

Book1969

Are goods and services different? : an exercise in marketing theory

Eugene M. Johnson

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Service and Product Innovation Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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1993Promoting customer contact people: a key difference in service and product advertising 1977A Difference In Informational Influences: Services vs. Goods 2019The Heart and Wallet Paradox of Collaborative Consumption

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Year1969

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Published1969-01-01

Languageen

Citations27

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ShelfService and Product Innovation

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openalex_workW1593156139

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