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Are goods and services different? : an exercise in marketing theory
0 references·3 citing·15 second hop
Are goods and services different? : an exercise in marketing theory (1969)Are goods and services different? : an ex…The Heart and Wallet Paradox of Collaborative Consumption (2019)The Heart and Wallet Paradox …Promoting customer contact people: a key difference in service and product advertising (1993)Promoting customer contact pe…A Difference In Informational Influences: Services vs. Goods (1977)A Difference In Informational…Problems and Strategies in Services Marketing (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)The Advertising of Services: Consumer Views v. Normative Guidelines (1998)Is the tour leader an effective endorser for group package tour brochures? (2002)Consumers' Level of Expectation for Services and the Role of Implicit Service Promises (2006)Survey of current business (1921)Searching for information in marketspace: does the form ‐ product or service ‐ matter? (1997)Erratum (2001)The fundamentals of marketing (2010)The Fundamentals of Marketing (2010)Designing and Conducting Mixed Methods Research (2007)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Is the Meaning of the “Sharing Economy” Shared Among Us? Comparing the Perspectives of Japanese and Swedish Policymakers and Politicians (2021)
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  • 1993Promoting customer contact people: a key difference in service and product advertising26 cited
  • 1977A Difference In Informational Influences: Services vs. Goods23 cited
  • 2019The Heart and Wallet Paradox of Collaborative Consumption8 cited

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