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A Difference In Informational Influences: Services vs. Goods · Study

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ArticleA Difference In Informational Influences: Services vs. Goods

Marc G. Weinberger1977

Article1977

A Difference In Informational Influences: Services vs. Goods

Marc G. Weinberger · Stephen W. Brown III

23 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1921Survey of current business 2010The Fundamentals of Marketing 2010The fundamentals of marketing 1978Marketing Consumer Services: New Insights 1975Marketing of Services An Evaluation of the Theory 1969Are goods and services different? : an exercise in marketing theory 1975How consumers use product information : an assessment of research in relation to public policy needs

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1997Searching for information in marketspace: does the form ‐ product or service ‐ matter?2001Erratum

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Year1977

Typearticle

Published1977-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations23

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/bf02722069

openalex_workW2071284243

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