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A Difference In Informational Influences: Services vs. Goods
7 references·2 citing·26 second hop
A Difference In Informational Influences: Services vs. Goods (1977)A Difference In Informational Influences:…The Fundamentals of Marketing (2010)The Fundamentals of MarketingThe fundamentals of marketing (2010)The fundamentals of marketingMarketing Consumer Services: New Insights (1978)Marketing Consumer Services: …Marketing of Services An Evaluation of the Theory (1975)Marketing of Services An Eval…How consumers use product information : an assessment of research in relation to public policy needs (1975)How consumers use product inf…Are goods and services different? : an exercise in marketing theory (1969)Are goods and services differ…Survey of current business (1921)Survey of current businessErratum (2001)ErratumSearching for information in marketspace: does the form ‐ product or service ‐ matter? (1997)Searching for information in …The Conditions of Economic Progress. (1958)Broadening the Concept of Marketing (1969)Service Attributes And Situational Effects On Customer Preferences For Restaurant Dining (1987)Consumer behaviour and services: A review (1994)Viable service systems and decision making in service management (2012)Information and Consumer Behavior (1970)The Effects of Product Class Knowledge on Information Search Behavior (1985)Diffusion of Innovations 1 (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Social Psychology of Organizations. (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Public funding for product, process and organisational innovation in service industries (2009)The relationship between return and market value of common stocks (1981)Capital-skill Complementarity and Inequality: A Macroeconomic Analysis (2000)The Resurgence of Growth in the Late 1990s: Is Information Technology the Story? (2000)Promoting customer contact people: a key difference in service and product advertising (1993)The Heart and Wallet Paradox of Collaborative Consumption (2019)Assessing the Quality of the Conference Hotel Service Product: Towards an Empirically Based Model (1990)The internationalization of service firms: A comparison with the manufacturing sector (1992)Market segmentation (1987)Learning and novelty of innovation in established manufacturing SMEs (2008)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)Knowledge and Choice Uncer tainty Affect Consumer Search and Buying Behavior (2007)
this work references cited by second hop

References

  • 1921Survey of current business2,134 cited
  • 2010The Fundamentals of Marketing480 cited
  • 2010The fundamentals of marketing247 cited
  • 1978Marketing Consumer Services: New Insights143 cited
  • 1975Marketing of Services An Evaluation of the Theory102 cited
  • 1969Are goods and services different? : an exercise in marketing theory27 cited
  • 1975How consumers use product information : an assessment of research in relation to public policy needs22 cited

Cited by

  • 1997Searching for information in marketspace: does the form ‐ product or service ‐ matter?17 cited
  • 2001Erratum9 cited

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