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Amit Kumar · Study

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Amit Kumar

1 works· latest 2011· 1 institutionscluster: provisionalORCID 0000-0002-3919-3423

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Celebrity Endorsements and Its Impact on Consumer Buying Behaviour2011 · 30 citations

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Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

SSRN Electronic Journal·2011·1 author·preprint·Open access

30citations