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Celebrity Endorsements and Its Impact on Consumer Buying Behaviour · Study

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PreprintCelebrity Endorsements and Its Impact on Consumer Buying Behaviour

Amit Kumar2011

OA

Preprintgreen2011

Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

30 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior and Marketing Influence Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 1994Handbook of Qualitative Research 1981Culture's Consequences: International Differences in Work-Related Values 2003Research design: qualitative, quantitative, and mixed methods approaches 2003Research Methods for Business Students 1983Culture's Consequences: International Differences in Work-Related Values.2009Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 2023An Introduction to Qualitative Research

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2014Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literaturearticle · 25 shared references 2017Star power: the evolution of celebrity endorsement researcharticle · 23 shared references 2010Identifying the Attributes of an Effective Restaurant Chain Endorserarticle · 21 shared references 2012Breaking through the Clutter in Media Environment: How Do Celebrities Help?other · 21 shared references 2009Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagementthesis · 21 shared references 2015Towards an international understanding of the power of celebrity persuasions: a review and a research agendaarticle · 21 shared references

Details

Year2011

Typepreprint

Published2011-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations30

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.2139/ssrn.1802531

openalex_workW2136718052

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