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Celebrity Endorsements and Its Impact on Consumer Buying Behaviour
16 references·0 citing·26 second hop
Celebrity Endorsements and Its Impact on Consumer Buying Behaviour (2011)Celebrity Endorsements and Its Impact on …An Introduction to Qualitative Research (2023)An Introduction to Qualitativ…Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Research Design: Qualitative,…Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Business Research: A Practica…Introduction: The discipline and practice of qualitative research. (2005)Introduction: The discipline …Research Methods for Business Students (2003)Research Methods for Business…Research design: qualitative, quantitative, and mixed methods approaches (2003)Research design: qualitative,…Research Methods for Business Students (2000)Research Methods for Business…Doing Qualitative Research: A Practical Handbook (1999)Doing Qualitative Research: A…Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative,…Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…Real World Research: A Resource for Social Scientists and Practitioner-Researchers (1993)Real World Research: A Resour…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)Qualitative Content Analysis (2008)How to plan and perform a qualitative study using content analysis (2016)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Good practice in the conduct and reporting of survey research (2003)The qualitative content analysis process (2008)Qualitative Content Analysis (2014)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Case study research: design and methods (2011)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Integrating quantitative and qualitative research: how is it done? (2006)Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective (2020)Determining Validity in Qualitative Inquiry (2000)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Thematic Analysis (2017)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Toward a Definition of Mixed Methods Research (2007)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Standards for Reporting Qualitative Research (2014)
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References

  • 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
  • 1994Handbook of Qualitative Research26,587 cited
  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
  • 2003Research Methods for Business Students17,197 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 2009Research Design: Qualitative, Quantitative, and Mixed Methods Approaches14,328 cited
  • 2023An Introduction to Qualitative Research9,544 cited
  • 2005Introduction: The discipline and practice of qualitative research.7,634 cited
  • 1993Real World Research: A Resource for Social Scientists and Practitioner-Researchers6,223 cited
  • 1999Doing Qualitative Research: A Practical Handbook5,958 cited
  • 2000Research Methods for Business Students5,592 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

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4,022 cited
  • 2009Business Research: A Practical Guide for Undergraduate and Postgraduate Students3,873 cited
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