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Ronald C. Goodstein · Study

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Ronald C. Goodstein

19 works· latest 2021· 3 institutionscluster: provisional

h-index17

i1019

Citations3,784

Works here19

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Most cited in this library

Customer Experience Management in Retailing: Understanding the Buying Process2009 · 961 citations
The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 12001 · 635 citations
The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency2005 · 553 citations
Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing1993 · 354 citations
UPC Scanner Pricing Systems: Are They Accurate?1994 · 265 citations

Works

19 shown

Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings

Journal of Consumer Psychology·2021·4 authors

27citations

Dynamic effects of store promotions on purchase conversion: Expanding technology applications with innovative analytics

Journal of Business Research·2021·4 authors

14citations

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Journal of Retailing·2021·9 authors·Open access

75citations

A new approach to measuring retail promotion effectiveness: A case of store traffic

Journal of Business Research·2016·4 authors

16citations

A social identity perspective on aspirational advertising: Implicit threats to collective self‐esteem and strategies to overcome them

Journal of Consumer Psychology·2014·3 authors

52citations

Improving the Effect of Guarantees: The Role of a Retailer's Reputation

Journal of Retailing·2014·3 authors

35citations

Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success

Journal of Marketing Management·2013·5 authors

17citations

Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?

Journal of Consumer Research·2010·3 authors·Open access

83citations

Customer Experience Management in Retailing: Understanding the Buying Process

Journal of Retailing·2009·6 authors

961citations

Compromising the compromise effect: Brands matter

Marketing Letters·2007·4 authors

60citations

Transferring “Marketing Knowledge” to the Nonprofit Sector

California Management Review·2005·3 authors

65citations

The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency

Journal of Consumer Research·2005·3 authors

553citations

The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1

Journal of Consumer Research·2001·2 authors

635citations

The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

Journal of Marketing Research·1998·2 authors

204citations

All Cues are not Created Equal: Obtaining Attitude Persistence under Low- Involvement Conditions

Journal of Consumer Research·1997·3 authors

202citations

UPC Scanner Pricing Systems: Are They Accurate?

Journal of Marketing·1994·1 author

265citations

Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Journal of Consumer Research·1993·1 author

354citations

Pioneering and Market Share: Is Entry Time Endogenous and does it Matter?

Journal of Marketing Research·1991·3 authors

107citations

Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?

Journal of Marketing Research·1991·2 authors

59citations