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Improving the Effect of Guarantees: The Role of a Retailer's Reputation · Study

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ArticleImproving the Effect of Guarantees: The Role of a Retailer's Reputation

Anne L. Roggeveen2014

Article2014

Improving the Effect of Guarantees: The Role of a Retailer's Reputation

Anne L. Roggeveen · Ronald C. Goodstein · Dhruv Grewal

35 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1984Essentials of Behavioral Research: Methods and Data Analysis 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation 1972Elimination by aspects: A theory of choice.2007Strategic Brand Management 1989Schema Congruity as a Basis for Product Evaluation 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

Cited by

2018The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms 2017Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees 2015Determining profit-optimizing return policies – a two-step approach on data from taobao.com 2017The impact of the package opening process on product returns 2020

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2007Consumer Responses to Price and its Contextual Information Cueschapter · 10 shared references 2014Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fitarticle · 9 shared references 2018The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting roomsarticle · 9 shared references 2010Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Researcharticle · 8 shared references 2010Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherchearticle · 8 shared references 2015When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fitarticle · 8 shared references

Details

Year2014

Typearticle

Published2014-01-18

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations35

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2013.11.003

openalex_workW2008170308

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Relationship between retailers’ return policies and consumer ratings

2014Pricing in the modern world: the role of price-related and non-price related cues