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Improving the Effect of Guarantees: The Role of a Retailer's Reputation
16 references·7 citing·43 second hop
Improving the Effect of Guarantees: The Role of a Retailer's Reputation (2014)Improving the Effect of Guarantees: The R…Strategic Brand Management (2007)Strategic Brand ManagementThe Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (2005)The Effect of Multiple Extrin…How Prevalent Is the Negativity Effect in Consumer Environments? (2002)How Prevalent Is the Negativi…The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1 (2001)The Moderating Effect of Perc…Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework (2001)Effect of Manufacturer Reputa…Consumer Response to Stockouts (2000)Consumer Response to StockoutsThe effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing (1993)Category-Based Applications a…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)A Continuum of Impression For…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…Essentials of Behavioral Research: Methods and Data Analysis (1984)Essentials of Behavioral Rese…Elimination by aspects: A theory of choice. (1972)Elimination by aspects: A the…Relationship between retailers’ return policies and consumer ratings (2020)Relationship between retailer…The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms (2018)The smartness paradox: the mo…Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities (2018)Prosocial Compensation Follow…The impact of the package opening process on product returns (2017)The impact of the package ope…Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees (2017)Can attempts to delight custo…Determining profit-optimizing return policies – a two-step approach on data from taobao.com (2015)Determining profit-optimizing…Pricing in the modern world: the role of price-related and non-price related cues (2014)Pricing in the modern world: …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Mood and judgment: The affect infusion model (AIM). (1995)Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (1996)Individual Choice Behavior: A Theoretical Analysis. (1960)Intransitivity of preferences. 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(1988)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The concept of perceived value: a systematic review of the research (2007)Consumer Evaluations of Brand Extensions (1990)The Effects of Sequential Introduction of Brand Extensions (1992)The Importance of the Brand in Brand Extension (1994)Brands and brand equity: definition and management (2000)Achieving Marketing Objectives through Social Sponsorships (2006)An Information Processing Theory of Consumer Choice (1979)Seeking the Ideal Form: Product Design and Consumer Response (1995)The Reputational Landscape (1997)The measurement and dimensionality of brand associations (2000)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)The longitudinal course of marital quality and stability: A review of theory, method, and research. 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this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1984Essentials of Behavioral Research: Methods and Data Analysis3,889 cited
  • 1972Elimination by aspects: A theory of choice.3,365 cited
  • 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
  • 2007Strategic Brand Management1,706 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 2001The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1635 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
  • 2000Consumer Response to Stockouts514 cited
  • 2001Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework

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471 cited
  • 2002How Prevalent Is the Negativity Effect in Consumer Environments?415 cited
  • 1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing354 cited
  • Cited by

    • 2018The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms31 cited
    • 2017Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees30 cited
    • 2018Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities27 cited
    • 2015Determining profit-optimizing return policies – a two-step approach on data from taobao.com24 cited
    • 2017The impact of the package opening process on product returns21 cited
    • 2020Relationship between retailers’ return policies and consumer ratings18 cited
    • 2014Pricing in the modern world: the role of price-related and non-price related cues14 cited