S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Jef I. Richards · Study
Home
/
Author
Jef I. Richards
14 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0003-1319-568X
Follow
Suggest an ORCID correction
h-index
10
i10
12
Citations
822
Works here
14
90
92
96
97
98
00
02
09
13
20
22
Most cited in this library
Oracles on “Advertising”: Searching for a Definition
2002 · 338 citations
Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook
2013 · 166 citations
Redefining advertising in research and practice
2020 · 89 citations
Deceptive Advertising: Behavioral Study of a Legal Concept
1992 · 54 citations
Legal Potholes on the Information Superhighway
1997 · 43 citations
Works
14 shown
A History of Advertising
Rowman & Littlefield Publishers eBooks
·
2022
·
1 author
·
book
16
citations
Social media alcohol advertising among underage minors: effects of models’ age
International Journal of Advertising
·
2020
·
7 authors
25
citations
Redefining advertising in research and practice
International Journal of Advertising
·
2020
·
2 authors
·
Open access
89
citations
Deceptive Advertising
Routledge eBooks
·
2013
·
1 author
·
book
7
citations
Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook
Cyberpsychology Behavior and Social Networking
·
2013
·
6 authors
166
citations
Common Fallacies in Law‐Related Consumer Research
Journal of Consumer Affairs
·
2009
·
1 author
15
citations
Oracles on “Advertising”: Searching for a Definition
Journal of Advertising
·
2002
·
2 authors
338
citations
Interactive Advertising Concentration
Journal of Interactive Advertising
·
2000
·
1 author
10
citations
The Growing Commercialization of Schools: Issues and Practices
The Annals of the American Academy of Political and Social Science
·
1998
·
3 authors
17
citations
Legal Potholes on the Information Superhighway
Journal of Public Policy & Marketing
·
1997
·
1 author
43
citations
Rankings of Advertising Programs by Advertising Educators
Journal of Advertising Education
·
1996
·
2 authors
10
citations
Deceptive Advertising: Behavioral Study of a Legal Concept
Journal of Marketing Research
·
1992
·
2 authors
54
citations
A “New and Improved” View of Puffery
Journal of Public Policy & Marketing
·
1990
·
1 author
32
citations
Risk-Taking Behavior: Protecting Consumers From Themselves
ACR North American Advances
·
1990
·
1 author
0
citations