A “New and Improved” View of Puffery

Abstract

Many researchers believe “puffery” is a form of selling claim that frequently deceives consumers but which officials refuse to regulate. This article argues there is an underlying fallacy in this viewpoint and that puffery does not deceive. An alternative explanation is offered for the apparent deceptiveness of some “puffs.”

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 32 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.