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A “New and Improved” View of Puffery
9 references·12 citing·40 second hop
A “New and Improved” View of Puffery (1990)A “New and Improved” View of PufferyInformation Processing Research in Advertising (2026)Information Processing Resear…The great American blow-up: puffery in advertising and selling (1997)The great American blow-up: p…Deceptive Advertising: Behavioral Study of a Legal Concept (1992)Deceptive Advertising: Behavi…Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention (1987)Advertising Puffery: The Impa…Identifying Misleading Advertising (1981)Identifying Misleading Advert…Current issues and research in advertising (1978)Current issues and research i…Beyond Attitude Structure: Toward the Informational Determinants of Attitude (1978)Beyond Attitude Structure: To…Advertising management (1969)Advertising managementAdministrative law review (1961)Administrative law reviewConceptualising attitudes towards brand genuinuity: scale development and validation (2022)Conceptualising attitudes tow…Trends of puffery in advertising – a bibliometric analysis (2019)Trends of puffery in advertis…Consumer response to sustainable packaging design (2019)Consumer response to sustaina…Perception of puffery in advertising: investigating the China‐US differences (2012)Perception of puffery in adve…A study of visual puffery in fragrance advertising (2012)A study of visual puffery in …Does Puffery Deceive? An Empirical Investigation (2011)Does Puffery Deceive? An Empi…Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements (2004)Consumers' Interpretations of…Comparative Advertising in the European Union (1998)Comparative Advertising in th…Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize across the Atlantic? (1995)Comparative Advertising Law i…Advertising Challenges: A Strategic Framework and Current Review (1995)Advertising Challenges: A Str…Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation (1993)Permissible Puffery versus Ac…Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness (1992)Transitions in Preference ove…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion (2016)The sweet smell of advertising: the essence of matching scents with other ad cues (2017)Unobtrusive Measures: Nonreactive Research in the Social Sciences (1966)Psychology of pragmatic implication: Information processing between the lines. (1978)Involvement: a Potentially Important Mediator of Consumer Behavior (1979)Consumer Involvement and Deception from Implied Advertising Claims (1995)Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims (2011)Product-Oriented Web Technologies and Product Returns: An Exploratory Study (2013)The Measurement of Meaning (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages (1999)When Blemishing Leads to Blossoming: The Positive Effect of Negative Information (2012)Mitigating malicious envy: Why successful individuals should reveal their failures. (2019)Advances in Consumer Research (2025)Conflict, arousal, and curiosity. (1960)Emotion and Meaning in Music (1961)Credibility: A multidisciplinary framework (2007)The Marketing Effectiveness of Social Media in the Hotel Industry (2013)Destination service quality, affective image and revisit intention: The moderating role of past experience (2015)Property, power, and public choice (1978)The Association Model of the Advertising Communication Process (1982)Persuasive Puffery (2014)Comparative Price Advertising: Informative or Deceptive? (1992)Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising (2011)Effects of functional green advertising on self and others (2018)Dispelling the illusion of invulnerability: The motivations and mechanisms of resistance to persuasion. (2002)Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions (2008)The Trustworthiness of Online Channels for Experience- and Goal-Directed Search Tasks (2010)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Rethinking theoretical approaches to stigma: A Framework Integrating Normative Influences on Stigma (FINIS) (2008)Designing persuasive destination websites: A mental imagery processing perspective (2011)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Understanding modern transparency (2009)International regulation without international government: Improving IO performance through orchestration (2010)Organizations, Climate Change, and Transparency (2015)
this work references cited by second hop

References

  • 1978Current issues and research in advertising940 cited
  • 1961Administrative law review634 cited
  • 1978Beyond Attitude Structure: Toward the Informational Determinants of Attitude424 cited
  • 2026Information Processing Research in Advertising235 cited
  • 1981Identifying Misleading Advertising152 cited
  • 1987Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention132 cited
  • 1997The great American blow-up: puffery in advertising and selling130 cited
  • 1969Advertising management109 cited
  • 1992Deceptive Advertising: Behavioral Study of a Legal Concept54 cited

Cited by

  • 2012A study of visual puffery in fragrance advertising44 cited
  • 1992Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness44 cited
  • 2011Does Puffery Deceive? An Empirical Investigation34 cited
  • 2019Trends of puffery in advertising – a bibliometric analysis30 cited
  • 2004Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements25 cited
  • 2022Conceptualising attitudes towards brand genuinuity: scale development and validation24 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1995Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize across the Atlantic?16 cited
  • 2012Perception of puffery in advertising: investigating the China‐US differences15 cited
  • 1995Advertising Challenges: A Strategic Framework and Current Review14 cited
  • 1998Comparative Advertising in the European Union13 cited
  • 1993Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation12 cited
  • 2019Consumer response to sustainable packaging design11 cited