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Advertising management · Study

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ArticleAdvertising management

Unknown author1969

Article1969

Advertising management

Unknown author

109 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2002Dispelling the illusion of invulnerability: The motivations and mechanisms of resistance to persuasion.2010The Trustworthiness of Online Channels for Experience- and Goal-Directed Search Tasks 2008Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions 1999The Sleeper Effect and Negative Political Advertising 2013The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences 2012Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers 2007Online and Offline Corporate Brand Images: Do They Differ?

Details

Year1969

Typearticle

Published1969-04-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations109

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0007-6813(69)90133-5

openalex_workW4252813786

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