Advertising Challenges: A Strategic Framework and Current Review

Ross D. Petty

14 citations0/0 files storedJournal of Advertising Research

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Marketing and Advertising Strategies Regulation and Compliance Studies Business Law and Ethics

Abstract

This article reviews the current state of advertising law, including industry self-regulation, through the development of a strategic framework for analyzing advertising challenges. The framework not only improves upon traditional legally based methods of analyzing advertising law and regulation but also is intended to allow managers to better analyze and manage the legal risks of advertising challenges from both the offensive and defensive perspective.

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1992Source Credibility, Legal Liability, and the Law of Endorsements 1990A “New and Improved” View of Puffery 1985Unseen but Effective Advertising Regulation: The Clearance Process

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