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Advertising Challenges: A Strategic Framework and Current Review
3 references·0 citing·17 second hop
Advertising Challenges: A Strategic Framework and Current Review (1995)Advertising Challenges: A Strategic Frame…Source Credibility, Legal Liability, and the Law of Endorsements (1992)Source Credibility, Legal Lia…A “New and Improved” View of Puffery (1990)A “New and Improved” View of …Unseen but Effective Advertising Regulation: The Clearance Process (1985)Unseen but Effective Advertis…Deception in Advertising: A Conceptual Approach (1975)Self-Regulation and Television Advertising (1990)Power and Limitations of Media Clearance Practices and Advertising Self-Regulation (1992)Public policy relating to consumer comprehension of television commercials: A review and some empirical results (1993)Personal Conversation. (2019)Administrative law review (1961)Beyond Attitude Structure: Toward the Informational Determinants of Attitude (1978)Current issues and research in advertising (1978)Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness (1992)Does Puffery Deceive? An Empirical Investigation (2011)A study of visual puffery in fragrance advertising (2012)Perception in chess (1973)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Advertorial: Creative Solution or Last Resort? (1997)Communication And Persuasion (2017)The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit (2017)The web of influencers. A marketing-audience classification of (potential) social media influencers (2021)
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References

  • 1992Source Credibility, Legal Liability, and the Law of Endorsements53 cited
  • 1990A “New and Improved” View of Puffery32 cited
  • 1985Unseen but Effective Advertising Regulation: The Clearance Process32 cited

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