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Ross D. Petty

26 works· latest 2019· 2 institutionscluster: provisionalORCID 0000-0001-9323-4743

h-index18

i1025

Citations1,266

Works here26

Most cited in this library

Enhancing Knowledge Development in Marketing2010 · 333 citations
Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies2004 · 213 citations
Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages2008 · 141 citations
Wireless Advertising Messaging: Legal Analysis and Public Policy Issues2003 · 58 citations
?It could have been you?: How states exploit counterfactual thought to market lotteries2000 · 49 citations

Works

26 shown

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Journal of Consumer Affairs·2019·3 authors

23citations

Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

Journal of Macromarketing·2019·1 author

15citations

The historic development of modern US advertising regulation

Journal of Historical Research in Marketing·2015·1 author

9citations

Using the law to protect the brand on social media sites

Management Research Review·2012·1 author

19citations

From label to trademark

Journal of Historical Research in Marketing·2012·1 author

16citations

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Journal of Macromarketing·2010·1 author

20citations

Enhancing Knowledge Development in Marketing

Marketing tactics discouraging price search: Deception and competition

Journal of Business Research·2009·2 authors

41citations

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Journal of Public Policy & Marketing·2008·2 authors

141citations

Naming names: Trademark strategy and beyond: Part one—Selecting a brand name

Journal of Brand Management·2007·1 author

31citations

Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies

Journal of Public Policy & Marketing·2004·2 authors

213citations

Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

Journal of Public Policy & Marketing·2003·1 author

58citations

Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law

Journal of Marketing Education·2000·1 author

15citations

EDITOR'S INTRODUCTION: THE WHAT AND WHY OF MARKETING LAW

American Business Law Journal·1999·1 author

18citations

Comparative Advertising in the European Union

International and Comparative Law Quarterly·1998·2 authors

13citations

Interactive marketing and the law: The future rise of unfairness

Journal of Interactive Marketing·1998·1 author

23citations

Advertising Law in the United States and European Union

Journal of Public Policy & Marketing·1997·1 author

41citations

Peddling the Bicycle in the 1890s: Mass Marketing Shifts into High Gear

Journal of Macromarketing·1995·1 author

26citations

Advertising Challenges: A Strategic Framework and Current Review

Journal of Advertising Research·1995·1 author

14citations

Review of Legal Standards for Environmental Marketing Claims

Journal of Public Policy & Marketing·1994·4 authors

32citations