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Marketing tactics discouraging price search: Deception and competition · Study

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ArticleMarketing tactics discouraging price search: Deception and competition

Joan Lindsey‐Mullikin2009

Article2009

Marketing tactics discouraging price search: Deception and competition

Joan Lindsey‐Mullikin · Ross D. Petty

41 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1990Zero defections: quality comes to services.1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

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2020A note on the future of personalized pricing: cause for concern 2015What we know, don’t know, and should know about confusion marketing 2013Money, mavens, time, and price search: Modelling the joint creation of utilitarian and hedonic value in grocery shopping 2011Impact of promotions on shopper price comparisons

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2014Pricing practices: A critical review of their effects on consumer perceptions and behaviourarticle · 9 shared references 2003Consumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronagearticle · 9 shared references 2007Consumer Responses to Price and its Contextual Information Cueschapter · 9 shared references 2004The influence of redundant comparison prices and other price presentation formats on consumers’ evaluations and purchase intentionsarticle · 8 shared references 2006An information processing review of the subjective value of money and pricesarticle · 8 shared references 2003The Effect of Price Presentation Tactics on Consumer Evaluation Effort of Multi-Dimensional Pricesarticle · 8 shared references

Details

Year2009

Typearticle

Published2009-10-28

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations41

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2009.10.003

openalex_workW1992235291

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2011

Enhancing perceptions of price–value associated with price-matching guarantees

2018Consumer sophistication, word-of-mouth and “False” promotions

2023Competition and the Regulation of Fictitious Pricing

2015From store brands to store brandscapes: the emergence of a time and money saving heuristic