References

• 1990Zero defections: quality comes to services.5,373 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
• 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
• 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing788 cited
• 2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty732 cited
• 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP573 cited
• 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention534 cited
• 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
• 1990Promotion Signal: Proxy for a Price Cut?483 cited
• 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
• 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
• 1994EDLP, Hi-Lo, and Margin Arithmetic369 cited
• 2001Reward Programs and Tacit Collusion