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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Michelle R. Nelson · Study

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Michelle R. Nelson

44 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-0915-0465

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Citations4,874

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Most cited in this library

Recall of Brand Placements in Computer/Video Games2002 · 436 citations
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research2019 · 390 citations
Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views2000 · 281 citations
Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games2004 · 277 citations
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment2007 · 267 citations

Works

44 shown

Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness

New Media & Society·2022·4 authors

31citations

How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

Journal of Interactive Advertising·2021·4 authors

16citations

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

Frontiers in Psychology·2019·3 authors·review·Open access

390citations

Transdisciplinary team science for global health: Case study of the JUS Media? Programme.

American Psychologist·2019·4 authors·Open access

20citations

Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?

Journal of Current Issues & Research in Advertising·2018·2 authors

21citations

Champagne taste, beer budget: The new poor’s incongruent capital and consumption

Journal of Consumer Culture·2017·2 authors·Open access

14citations

Exploring the interactive effects of brand use and gender on cause-related marketing over time

International Journal of Nonprofit and Voluntary Sector Marketing·2017·2 authors

32citations

Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

Journal of Advertising·2017·3 authors

19citations

The Effects of Vertical Individualism on Status Consumer Orientations and Behaviors

Psychology and Marketing·2016·1 author

27citations

The interplay of persuasion inference and flow experience in an entertaining food advergame

Journal of Consumer Behaviour·2016·3 authors

47citations

Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School

Journal of Advertising·2015·1 author

116citations

Visual perceptions of snack packages among preschool children

Young Consumers Insight and Ideas for Responsible Marketers·2015·3 authors

16citations

A Humanistic Approach to Understanding Child Consumer Socialization in US Homes

Journal of Children and Media·2015·3 authors

20citations

How to Measure Persuasion Knowledge

International Journal of Advertising·2015·3 authors

209citations

Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story

Journal of Business Ethics·2014·2 authors

36citations

Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?

Journal of Marketing Communications·2013·2 authors

46citations

The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence

Journal of Consumer Policy·2013·3 authors

91citations

How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over

Journal of Advertising·2013·3 authors

106citations

The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies

Journal of Advertising·2013·2 authors

53citations

Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children

Journal of Marketing Communications·2012·3 authors

113citations

Psychological processing of In-Game advertising and advergaming: Branded entertainment or entertaining persuasion?

·2012·2 authors·book

23citations

Examination of Gender-role Portrayals in Television Advertising across Seven Countries

Sex Roles·2010·3 authors

160citations

Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure

Journal of Mass Media Ethics·2009·3 authors

73citations

To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads

Journal of Current Issues & Research in Advertising·2009·2 authors

66citations

The Hidden Persuaders: Then and Now

Journal of Advertising·2008·1 author

50citations

Social Utility Theory: Guiding Labeling of VNRs as Ethical and Effective Public Relations

Journal of Public Relations Research·2008·4 authors

28citations

Nudity of female and male models in primetime TV advertising across seven countries

International Journal of Advertising·2008·2 authors

70citations

A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising

Journal of Promotion Management·2007·2 authors

38citations

A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment

Journal of Business Research·2007·3 authors

267citations

Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community

The Annals of the American Academy of Political and Social Science·2007·3 authors

171citations

A content analysis of advertising in a global magazine across seven countries

International Marketing Review·2007·2 authors

98citations

Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game

Journal of Advertising·2006·3 authors

231citations

Brand placements Bollywood style

Journal of Consumer Behaviour·2006·2 authors

73citations

Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures

Journal of Consumer Psychology·2006·4 authors

149citations

How Newspaper Sources Trigger Gender Stereotypes

Journalism & Mass Communication Quarterly·2005·2 authors

75citations

Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine

Sex Roles·2005·2 authors

117citations

Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others

International Journal of Consumer Studies·2005·2 authors·Open access

193citations

Tonight's Top Story: Commercial Content in Television News

Journalism & Mass Communication Quarterly·2004·4 authors

17citations

Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

Journal of Interactive Advertising·2004·3 authors

277citations

Message Order Effects and Gender Differences in Advertising Persuasion

Journal of Advertising Research·2003·2 authors

163citations

Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards

Journal of Business Research·2002·2 authors

192citations

Horizontal and Vertical Individualism and Achievement Values

Journal of Cross-Cultural Psychology·2002·2 authors

203citations

Recall of Brand Placements in Computer/Video Games

Journal of Advertising Research·2002·1 author

436citations

Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views

Journal of Advertising·2000·2 authors

281citations