Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure

Michelle R. Nelson · Michelle L. M. Wood · Hye‐Jin Paek

73 citations0/0 files storedJournal of Mass Media Ethics

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Journalism and Media Studies Media Studies and Communication Media Influence and Politics

Abstract

Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclosure of VNR material. We suggest that increased knowledge about VNRs without source disclosure measures might harm messages that are not employing the tactic (“false positives”) and lead to a general distrust of all media.

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References

1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2001The Elements of Journalism: What Newspeople Should Know and the Public Should Expect 20124. The Metaphysics of Morals 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent 1995When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments 1998The Seven Great Debates in the Media Literacy Movement 1985Teaching the Media 2004The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

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2019Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising 2016Effects of Disclosing Sponsored Content in Blogs 2015How to Measure Persuasion Knowledge 2019Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust 2019

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