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Margit Enke · Study

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Margit Enke

8 works· latest 2014· 1 institutionscluster: provisional

h-index8

i107

Citations430

Works here8

02

04

11

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14

Most cited in this library

The loss of the marketing department’s influence: is it really happening? And why worry?2014 · 252 citations
Brand stability as a signaling phenomenon — An empirical investigation in industrial markets2011 · 49 citations
Conflict between engineers and marketers: the experience of German engineers2002 · 46 citations
Brands You Can Rely on! An Empirical Investigation of Brand Credibility in Services2012 · 23 citations
Commodity Marketing – Eine Einführung2014 · 22 citations

Works

8 shown

The loss of the marketing department’s influence: is it really happening? And why worry?

Journal of the Academy of Marketing Science·2014·4 authors

252citations

Commodity Marketing – Eine Einführung

Springer eBooks·2014·3 authors·chapter

22citations

Commodity Marketing

Springer eBooks·2014·3 authors·book

8citations

Brands You Can Rely on! An Empirical Investigation of Brand Credibility in Services

Schmalenbach Business Review·2012·3 authors·Open access

23citations

Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel

Gabler Verlag eBooks·2012·3 authors·chapter

12citations

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

Industrial Marketing Management·2011·2 authors

49citations

Relationships between engineers and marketers within new product development

European Journal of Marketing·2004·3 authors

18citations

Conflict between engineers and marketers: the experience of German engineers

Industrial Marketing Management·2002·3 authors

46citations