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The loss of the marketing department’s influence: is it really happening? And why worry? · Study

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ArticleThe loss of the marketing department’s influence: is it really happening? And why worry?

Christian Homburg2014

Article2014

The loss of the marketing department’s influence: is it really happening? And why worry?

Christian Homburg · Arnd Vomberg · Margit Enke · Philipp H. Grimm

252 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models 2003Evolving to a New Dominant Logic for Marketing 2001Accounting for common method variance in cross-sectional research designs.1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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Year2014

Typearticle

Published2014-11-20

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations252

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11747-014-0416-3

openalex_workW2081540323

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