Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The loss of the marketing department’s influence: is it really happening? And why worry?

16 references·16 citing·46 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
1988On the Evaluation of Structural Equation Models26,139 cited
2003Evolving to a New Dominant Logic for Marketing14,777 cited
2001Accounting for common method variance in cross-sectional research designs.8,464 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
1989Strategic management of small firms in hostile and benign environments5,979 cited
1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
2005A Strategic Framework for Customer Relationship Management2,094 cited
2005Human Resource Management and Labor Productivity: Does Industry Matter?

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,319 cited

1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited

2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited

Cited by

2017The role of resilience capabilities in shaping how firms respond to disruptions302 cited
2016The mediating role of an innovative culture in the relationship between absorptive capacity and technical and non-technical innovation235 cited
2022The value relevance of digital marketing capabilities to firm performance215 cited
2019Negative and positive customer shopping experience in an online context199 cited
2016Evolving the online customer experience … is there a role for online customer support?191 cited
2016Do managers know what their customers think and why?187 cited
2017Co-creating service recovery after service failure: The role of brand equity178 cited
2020The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable161 cited
2016Partial least squares path modeling using ordinal categorical indicators158 cited
2017How marketing capabilities and current performance drive strategic intentions in international markets139 cited
2020Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience137 cited
2020Marketing Excellence: Nature, Measurement, and Investor Valuations128 cited
2023Be constantly different! How to manage influencer authenticity126 cited
2024The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM124 cited
2018PLS path modeling – a confirmatory approach to study tourism technology and tourist behavior108 cited
2017Market orientation, marketing capabilities and sustainable innovation106 cited