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Patrick van Esch · Study
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Author
Patrick van Esch
30 works
· latest 2025
· 7 institutions
cluster: provisional
ORCID 0000-0002-0541-9340
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23
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28
Citations
2,223
Works here
30
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Most cited in this library
AI-enabled recruiting: What is it and how should a manager use it?
2019 · 400 citations
Marketing AI recruitment: The next phase in job application and selection
2018 · 389 citations
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
2019 · 185 citations
Influencer Marketing and Authenticity in Content Creation
2021 · 137 citations
Do consumers really trust cryptocurrencies?
2020 · 135 citations
Works
30 shown
Disentangling Uncertainty in Mysterious Consumption
Australasian Marketing Journal (AMJ)
·
2025
·
3 authors
1
citations
The Impact of SERVQUAL on Consumers’ Satisfaction, Loyalty, and Intention to Use Online Food Delivery Services
Journal of Promotion Management
·
2024
·
3 authors
·
Open access
35
citations
Using Artificial Intelligence (AI) to Implement Diversity, Equity and Inclusion (DEI) into Marketing Materials: The ‘CONSIDER’ Framework
Australasian Marketing Journal (AMJ)
·
2024
·
3 authors
·
Open access
29
citations
Multisensory technology in the wine industry: where the senses meet technology
Journal of Wine Research
·
2024
·
3 authors
·
Open access
13
citations
A sip in the Metaverse: how to implement a multisensory vineyard
Journal of Wine Research
·
2023
·
2 authors
12
citations
Preference for partner or servant brand roles depends on consumers’ power distance belief
Journal of Business Research
·
2023
·
5 authors
25
citations
Anthropomorphizing religious advertising: The moderating role of political ideology
Psychology and Marketing
·
2022
·
3 authors
12
citations
“Surge price precision and political ideology”
Journal of Business Research
·
2022
·
4 authors
14
citations
Influencer Marketing and Authenticity in Content Creation
Australasian Marketing Journal (AMJ)
·
2021
·
4 authors
137
citations
Does Consumer Promiscuity Influence Purchase Intent? The Role of Artificial Intelligence (AI), Change Seeking, and Pride
Journal of the Association for Consumer Research
·
2021
·
2 authors
24
citations
AI-enabled recruiting in the war for talent
Business Horizons
·
2021
·
2 authors
64
citations
Marketing the use of headgear in high contact sports
Journal of Retailing and Consumer Services
·
2020
·
5 authors
1
citations
Job candidates’ reactions to AI-Enabled job application processes
AI and Ethics
·
2020
·
3 authors
·
Open access
72
citations
Creating an effective self-managed service climate for frontline service employees
Journal of Retailing and Consumer Services
·
2020
·
3 authors
·
Open access
24
citations
Do consumers really trust cryptocurrencies?
Marketing Intelligence & Planning
·
2020
·
3 authors
·
Open access
135
citations
LGBTQ Imagery in Advertising
Journal of Advertising Research
·
2020
·
5 authors
·
Open access
72
citations
Al-enabled biometrics in recruiting: Insights from marketers for managers
Australasian Marketing Journal (AMJ)
·
2020
·
3 authors
36
citations
Programmatic creative: AI can think but it cannot feel
Australasian Marketing Journal (AMJ)
·
2020
·
4 authors
132
citations
The effect of religiosity on luxury goods: The case of Chilean youths
International Journal of Consumer Studies
·
2020
·
3 authors
·
Open access
49
citations
THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES
Marketing Education Review
·
2020
·
4 authors
·
Open access
26
citations
AI-enabled recruiting: What is it and how should a manager use it?
Business Horizons
·
2019
·
2 authors
400
citations
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Business Horizons
·
2019
·
2 authors
185
citations
Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility
Marketing Intelligence & Planning
·
2019
·
5 authors
·
Open access
71
citations
The effects of inner packaging color on the desirability of food
Journal of Retailing and Consumer Services
·
2019
·
3 authors
·
Open access
57
citations
Marketing AI recruitment: The next phase in job application and selection
Computers in Human Behavior
·
2018
·
3 authors
389
citations
Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy
Journal of Retailing and Consumer Services
·
2018
·
2 authors
55
citations
Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?
Journal of Retailing and Consumer Services
·
2018
·
3 authors
45
citations
The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction
Journal of Promotion Management
·
2017
·
5 authors
·
Open access
25
citations
The effect of “here and now” learning on student engagement and academic achievement
British Journal of Educational Technology
·
2017
·
6 authors
·
Open access
65
citations
The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept
International Journal of Marketing Studies
·
2013
·
3 authors
·
Open access
18
citations