SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The effects of inner packaging color on the desirability of food · Study

ArticleShelves

ArticleThe effects of inner packaging color on the desirability of food

Patrick van Esch2019

OA

Articlegreen2019

The effects of inner packaging color on the desirability of food

Patrick van Esch · Jonas Heller · Gavin Northey

57 citations·0/0 files stored·Journal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Packaging Perceptions and Trends Color perception and design Consumer Attitudes and Food Labeling

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 57 citations exist upstream.

References

2001Consumer perceived value: The development of a multiple item scale 1995Building Strong Brands 1996‘Building Strong Brands’2015Big Data consumer analytics and the transformation of marketing 2009‘Liking’ and ‘wanting’ food rewards: Brain substrates and roles in eating disorders 2009Blue or Red? Exploring the Effect of Color on Cognitive Task Performances 2011Exciting red and competent blue: the importance of color in marketing 2006Impact of color on marketing

Cited by

2022Thinking outside the bottle: Effects of alternative wine packaging 2025The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category 2023Being unconventional: The impact of unconventional packaging messages on impulsive purchases 2021From the color composition to the color psychology: Soft drink packaging in warm colors, and spirits packaging in dark colors 2022The influence of packaging color on taste expectations and perceptions

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2019Symbolic Meaning in Beverage Packaging and Consumer Responsechapter · 14 shared references 2020Visual Design Cues Impacting Food Choice: A Review and Future Research Agendareview · 12 shared references 2022Visual communication via the design of food and beverage packagingreview · 12 shared references 2019From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulnessarticle · 8 shared references 2024Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluencyarticle · 8 shared references 2018Packaging Colour and Its Multiple Roleschapter · 8 shared references

Details

Year2019

Typearticle

Published2019-05-08

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations57

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

Identifiers

doi10.1016/j.jretconser.2019.05.003

openalex_workW2944409822

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2020

Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses

2020When is transparent packaging beneficial?

2023Packaging journey from retail to home: how the meaning of sustainability for colour transforms