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The effects of inner packaging color on the desirability of food

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399 cited

2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis356 cited

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2020Understanding consumer perceptions of quality based on package size: the moderating role of the evaluation context14 cited
2024Examining the Market Potential for Smart Intelligent Packaging: A Focus on Italian Consumers11 cited
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