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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Pierre McDonagh · Study

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Pierre McDonagh

30 works· latest 2023· 6 institutionscluster: provisionalORCID 0000-0002-0447-0910

h-index24

i1028

Citations2,738

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Most cited in this library

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm1997 · 536 citations
Sustainability marketing research: past, present and future2014 · 394 citations
Sustainable fashion: current and future research directions2020 · 325 citations
Is Green the New Black? Reflections on a Green Commodity Discourse2010 · 200 citations
Consumer roles in brand culture and value co-creation in virtual communities2012 · 174 citations

Works

30 shown

The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments

Journal of Marketing·2023·4 authors·Open access

67citations

Mundane emotions: Losing yourself in boredom, time and technology

Marketing Theory·2022·4 authors·Open access

24citations

Seeking sustainable futures in marketing and consumer research

European Journal of Marketing·2020·13 authors·Open access

78citations

Sustainable fashion: current and future research directions

European Journal of Marketing·2020·4 authors·Open access

325citations

Envisioning Sustainabilities: Towards an anthropology of Sustainability

·2016·2 authors·Open access

9citations

Introduction to the Special Issue

Journal of Macromarketing·2014·2 authors

·editorial

·Open access

28citations

Sustainability marketing research: past, present and future

Journal of Marketing Management·2014·2 authors

394citations

Myth and the Market

·2014·6 authors

3citations

Introduction to the Special Issue

Journal of Macromarketing·2014·2 authors·editorial

35citations

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Journal of Consumer Research·2013·3 authors·Open access

100citations

Consumer roles in brand culture and value co-creation in virtual communities

Journal of Business Research·2012·2 authors

174citations

Dark marketing: ghost in the machine or skeleton in the cupboard?

European Business Review·2012·3 authors

32citations

Sustainable Consumption and Production: Challenges for Transformative Consumer Research

·2012·3 authors

20citations

Is Green the New Black? Reflections on a Green Commodity Discourse

Journal of Macromarketing·2010·3 authors

200citations

Screening Not Greening: An Ecological Reading of the Greatest Business Movies

Journal of Macromarketing·2010·2 authors

19citations

The Institutional Foundations of Materialism in Western Societies

Journal of Macromarketing·2009·10 authors

78citations

No Space – New Blood and the Production of Brand Culture Colonies

Journal of Marketing Management·2006·2 authors

17citations

The Alienated Artist and the Political Economy of Organised Art

Consumption Markets & Culture·2006·3 authors

30citations

“Exiled Music Herself, Pushed to the Edge of Existence”: The Experience Of Musicians Who Perform Background Music

Consumption Markets & Culture·2005·4 authors

27citations

Communicative campaigns to effect anti‐slavery and fair trade

European Journal of Marketing·2002·1 author

81citations

Euroclicking and the Irish SME: Prepared for E-commerce and the Single Currency

Arrow@dit (Dublin Institute of Technology)·2000·1 author·Open access

45citations

A citizen's critique of relationship marketing in risk society

Journal of Strategic Marketing·2000·2 authors

40citations

Counter‐culture and consumer society

Consumption Markets & Culture·2000·2 authors

40citations

Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications

Journal of Marketing Management·1998·1 author

87citations

Leap‐frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing

Marketing Intelligence & Planning·1997·2 authors

26citations

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

Journal of Macromarketing·1997·3 authors

536citations

Communicating greener strategies: a study of on-pack communication

Business Strategy and the Environment·1997·3 authors

41citations

Green Management: A Reader

·1996·2 authors·book

101citations

Radical change through rigorous review? A commentary on the commodification of marketing knowledge

Journal of Marketing Management·1995·1 author

19citations

Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry

Journal of Marketing Management·1992·2 authors

62citations