Workgreen2014

Introduction to the Special Issue

28 citations0/0 files storedJournal of Macromarketing

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Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Sustainability and Innovation in Business

Abstract

This preview article introduces the second installment of a double special issue on “Sustainability as Megatrend” and presents a summary of the research. Connections are made with the first special issue published in September 2014, and the authors conclude with a special thank you to the authors, reviewers, and Editor-in-Chief for their roles in the preparation of the two special issues.

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2014Sustainability marketing research: past, present and future 1998Review and Critical Assessment of Research on Marketing and the Environment 2012Anti-Consumption as the Study of Reasons against 2014Sustainability as Megatrend 2000Greening Capitalism: Opportunities for a Green Commodity 2014Reuse and Recycling of Clothing and Textiles—A Network Approach 2014Marketing and the New Materialism 2014Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

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