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Andrea Prothero

30 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-5273-321X

h-index26

i1029

Citations4,099

Works here30

Most cited in this library

Sustainable Consumption: Opportunities for Consumer Research and Public Policy2011 · 761 citations
Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm1997 · 536 citations
Green Consumption2008 · 445 citations
Sustainability marketing research: past, present and future2014 · 394 citations
Sustainable consumption: consumption, consumers and the commodity discourse2003 · 289 citations

Works

30 shown

Me, the Patriarchy, and the Business School

Journal of Management Studies·2023·1 author·Open access

33citations

The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments

Journal of Marketing·2023·4 authors·Open access

67citations

Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy

Gender Work and Organization·2022·11 authors·Open access

28citations

#MeToo and beyond: inequality and injustice in marketing practice and academia

Journal of Marketing Management·2021·2 authors·Open access

45citations

Enacted voluntary simplicity – exploring the consequences of requesting consumers to intentionally consume less

European Journal of Marketing·2016·2 authors

93citations

Introduction to the Special Issue

Journal of Macromarketing·

Sustainability marketing research: past, present and future

Journal of Marketing Management·2014·2 authors

394citations

Myth and the Market

·2014·6 authors

3citations

Introduction to the Special Issue

Journal of Macromarketing·2014·2 authors·editorial

35citations

Sustainable Consumption: Opportunities for Consumer Research and Public Policy

Journal of Public Policy & Marketing·2011·6 authors·Open access

761citations

Pester power – A battle of wills between children and their parents

Journal of Marketing Management·2010·2 authors

105citations

Is Green the New Black? Reflections on a Green Commodity Discourse

Journal of Macromarketing·2010·3 authors

200citations

The Institutional Foundations of Materialism in Western Societies

Journal of Macromarketing·2009·10 authors

78citations

Exploring children's understanding of television advertising – beyond the advertiser's perspective

European Journal of Marketing·2008·2 authors·Open access

54citations

Green Consumption

Journal of Consumer Culture·2008·2 authors

445citations

A cross-cultural examination of the environmental information on packaging: Implications for advertisers

Advances in international marketing·2004·4 authors·chapter

18citations

Sustainable consumption: consumption, consumers and the commodity discourse

Consumption Markets & Culture·2003·2 authors

289citations

Beyond the frills of relationship marketing

Journal of Business Research·2002·2 authors

104citations

Consuming Motherhood: an Introspective Journey on Consuming to Be a Good Mother

GCB - Gender and Consumer Behavior Volume·2002·1 author

22citations

Greening Capitalism: Opportunities for a Green Commodity

Journal of Macromarketing·2000·2 authors

166citations

Eco-Efficiency: The Business Link to Sustainable Development

Environmental Values·1999·1 author

81citations

Green Marketing: The 'Fad' That Won't Slip Slide Away

Journal of Marketing Management·1998·1 author

39citations

Communicating greener strategies: a study of on-pack communication

Business Strategy and the Environment·1997·3 authors

41citations

Green Management: A Reader

·1996·2 authors·book

101citations

Environmental decision making: research issues in the cosmetics and toiletries industry

Marketing Intelligence & Planning·1996·1 author

38citations

Green consumerism and the societal marketing concept: Marketing strategies for the 1990's

Journal of Marketing Management·1990·1 author

187citations