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Susan P. Douglas · Study
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Author
Susan P. Douglas
41 works
· latest 2011
· 4 institutions
cluster: provisional
Works
41 shown
Empowering rural consumers in emerging markets
International Journal of Emerging Markets
·
2011
·
2 authors
35
citations
Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning
Journal of International Marketing
·
2011
·
2 authors
130
citations
The role of context in assessing international marketing opportunities
International Marketing Review
·
2011
·
2 authors
70
citations
Convergence and Divergence: Developing a Semiglobal Marketing Strategy
Journal of International Marketing
·
2011
·
2 authors
126
citations
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images
Psychology and Marketing
·
2009
·
3 authors
·
Open access
128
citations
Consumer World-Mindedness, Social-Mindedness, and Store Image
Journal of International Marketing
·
2008
·
2 authors
134
citations
Collaborative and Iterative Translation: An Alternative Approach to Back Translation
Journal of International Marketing
·
2007
·
2 authors
988
citations
Beyond national culture: implications of cultural dynamics for consumer research
International Marketing Review
·
2006
·
2 authors
457
citations
On Improving the Conceptual Foundations of International Marketing Research
Journal of International Marketing
·
2006
·
2 authors
229
citations
Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets
Journal of International Marketing
·
2005
·
3 authors
134
citations
Examining the animosity model in a country with a high level of foreign trade
International Journal of Research in Marketing
·
2004
·
2 authors
389
citations
On the use of “borrowed” scales in cross‐national research
International Marketing Review
·
2003
·
2 authors
167
citations
Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture
Journal of International Marketing
·
2001
·
3 authors
·
Open access
210
citations
Conducting international marketing research in the twenty‐first century
International Marketing Review
·
2001
·
2 authors
179
citations
Configural Advantage in Global Markets
Journal of International Marketing
·
2000
·
2 authors
161
citations
Effect of Assimilation on Prepurchase External Information‐Search Tendencies
Journal of Consumer Psychology
·
1999
·
2 authors
18
citations
The changing dynamic of consumer behavior: implications for cross-cultural research
International Journal of Research in Marketing
·
1997
·
2 authors
·
Open access
204
citations
Executive Insights: Managing the Transnational Value Chain—Strategies for Firms from Emerging Markets
Journal of International Marketing
·
1997
·
2 authors
47
citations
Developing strategies for global markets: An evolutionary perspective
The Columbia Journal of World Business
·
1996
·
2 authors
89
citations
Responding to the challenges of global markets: Change, complexity, competition and conscience
The Columbia Journal of World Business
·
1996
·
2 authors
50
citations
Global marketing strategy
·
1994
·
2 authors
·
book
192
citations
Advances in international marketing
International Journal of Research in Marketing
·
1992
·
2 authors
447
citations
Patterns of Convergence and Divergence Among Industrialized Nations: 1960 - 1988
Journal of International Business Studies
·
1992
·
3 authors
68
citations
Examining Generic Competitive Strategy Types in U.S. and European Markets
Journal of International Business Studies
·
1989
·
2 authors
89
citations
Evolution of Global Marketing Strategy : Scale, Scope, and Synergy
The Columbia Journal of World Business
·
1989
·
1 author
269
citations
Diversity in product symbolism: The case of female executive clothing
Psychology and Marketing
·
1987
·
2 authors
68
citations
1987 AMA educators' proceedings
American Marketing Association eBooks
·
1987
·
1 author
·
book
76
citations
Global marketing Myopia
Journal of Marketing Management
·
1986
·
1 author
53
citations
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
Journal of Marketing Research
·
1985
·
3 authors
714
citations
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
Journal of Marketing Research
·
1985
·
3 authors
296
citations
International Marketing Research
Journal of Marketing Research
·
1984
·
4 authors
980
citations
Examining Performance of U.S. Multinationals in Foreign Markets
Journal of International Business Studies
·
1983
·
2 authors
137
citations
Examining Family Decision-Making Processes
ACR North American Advances
·
1983
·
1 author
20
citations
International Portfolio Analysis and Strategy: The Challenge of the 80s
Journal of International Business Studies
·
1981
·
2 authors
46
citations
Measure Unreliability: A Hidden Threat to Cross-National Marketing Research?
Journal of Marketing
·
1981
·
3 authors
128
citations
Examining Family Role and Authority Patterns: Two Methodological Issues
Journal of Marriage and the Family
·
1978
·
2 authors
80
citations
Working Wife Vs. Non-Working Wife Families: a Basis For Segmenting Grocery Markets?
ACR North American Advances
·
1976
·
1 author
16
citations
Guidelines for Developing International Marketing Strategies
Journal of Marketing
·
1973
·
3 authors
234
citations
International market segmentation
European Journal of Marketing
·
1972
·
2 authors
77
citations
Household Correlates of "Brand Loyalty" for Grocery Products
The Journal of Business
·
1968
·
3 authors
17
citations
Household Correlates of Package-Size Proneness for Grocery Products
Journal of Marketing Research
·
1967
·
3 authors
15
citations