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Evolution of Global Marketing Strategy : Scale, Scope, and Synergy · Study

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ArticleEvolution of Global Marketing Strategy : Scale, Scope, and Synergy

Susan P. Douglas1989

Article1989

Evolution of Global Marketing Strategy : Scale, Scope, and Synergy

Susan P. Douglas

269 citations·0/0 files stored·The Columbia Journal of World Business

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International Business and FDI Marketing and Advertising Strategies Globalization, Economics, and Policies

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2009Export Product Strategy Fit and Performance: An Empirical Investigation 2000Examining determinants of export performance in small open economies 1997Standardization of international marketing strategy by firms from a developing country 2005The relationship between export assistance and performance improvement in Portuguese export ventures 2006The Impact of Strategic Fit among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod Assessment 2001Conducting international marketing research in the twenty‐first century 1996Dunning's eclectic theory and the smaller firm: The impact of ownership and locational advantages on the choice of entry-modes in the computer software industry 1996Global strategy: a review and an integrated conceptual framework

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Year1989

Typearticle

Published1989-01-01

VenueThe Columbia Journal of World Business

ISSN-L0022-5428

Languageen

Citations269

Files0 public / 0

ShelfInternational Business and FDI

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openalex_workW3036788196

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