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Evolution of Global Marketing Strategy : Scale, Scope, and Synergy
0 references·16 citing·46 second hop
Evolution of Global Marketing Strategy : Scale, Scope, and Synergy (1989)Evolution of Global Marketing Strategy : …The regional and global competitiveness of multinational firms (2011)The regional and global compe…Impact of government export assistance on internationalization of SMEs from developing nations (2009)Impact of government export a…Export Product Strategy Fit and Performance: An Empirical Investigation (2009)Export Product Strategy Fit a…Building Successful Strategic Alliances (2009)Building Successful Strategic…The Impact of Strategic Fit among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod Assessment (2006)The Impact of Strategic Fit a…Mediated effects of export promotion programs on firm export performance (2006)Mediated effects of export pr…Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance (2006)Advertising Standardization's…The relationship between export assistance and performance improvement in Portuguese export ventures (2005)The relationship between expo…Strategies for internationalisation within SMEs: the key role of the owner‐manager (2002)Strategies for internationali…Conducting international marketing research in the twenty‐first century (2001)Conducting international mark…Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters (2001)Adaptation of International M…Examining determinants of export performance in small open economies (2000)Examining determinants of exp…International expansion of retail firms: A theoretical approach for future investigations (1998)International expansion of re…Standardization of international marketing strategy by firms from a developing country (1997)Standardization of internatio…Global strategy: a review and an integrated conceptual framework (1996)Global strategy: a review and…Dunning's eclectic theory and the smaller firm: The impact of ownership and locational advantages on the choice of entry-modes in the computer software industry (1996)Dunning's eclectic theory and…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equations with Latent Variables (1989)Antecedents of international pricing adaptation and export performance (2008)The effect of government-designed export promotion service use on small and medium-sized enterprise goal achievement: A multidimensional view of export performance (2011)Estimating Nonresponse Bias in Mail Surveys (1977)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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  • 2006The Impact of Strategic Fit among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod Assessment180 cited
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  • 2001Conducting international marketing research in the twenty‐first century179 cited
  • 1996Global strategy: a review and an integrated conceptual framework170 cited
  • 2011The regional and global competitiveness of multinational firms167 cited
  • 2001Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters148 cited
  • 1998International expansion of retail firms: A theoretical approach for future investigations144 cited
  • 2009Impact of government export assistance on internationalization of SMEs from developing nations141 cited
  • 2006Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance

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140 cited
  • 2002Strategies for internationalisation within SMEs: the key role of the owner‐manager137 cited
  • 2009Building Successful Strategic Alliances133 cited
  • 2006Mediated effects of export promotion programs on firm export performance128 cited